Given the good results of the previous year on the page, the social management service has been renewed for the second year, continuing the strategy and also opening up to targeted ads.
It is therefore necessary to take advantage of every possible opportunity to your advantage to create captivating content able to collect the largest number of users on the page and increase engagement. Food has always been a topic that has gone very strong on social networks, there are many groups and pages dedicated to it and to good food. We had no difficulty in identifying the best performing ones.
Over time, we have developed various organic promotion tactics that help us “push” content that can have more response and prominence among users. One of the most successful ones, which never fails to bring results, is the targeted sharing in groups belonging to the customer’s product sector. In this way we can organically reach a good number of audiences, and above all users interested in the topics covered.