Under control - S02 E05 - Promo codes creation – Barone

12 daysStarted on 11.06.2021

Once the creation of the eCommerce platform was completed, we managed the customer's commercial offer. In the meantime, we've set up a dedicated social media team that has focused on product promotion, special offers, and customer expansion.

One of the most popular ways to increase store sales has always been to provide customers with a discount. Today, however, simply proposing a discount is no longer enough, but you need to create a funnel to guide the potential customer in the direction you want to increase your sales.

For this reason we have developed a strategy for creating discount codes, aimed at multiple targets and with multiple objectives. Discount codes are issued on the basis of particular times of the year, holidays or special occasions.

In this way, we are able to allow the customer to always be “on the spot”, with discounts dedicated to their customers and to attract new ones.

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