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Under control - S02 E06 - Social adv strategy – Barone

4 weeksStarted on 29.06.2021

Once the creation of the eCommerce platform was completed, we managed the customer's commercial offer. In the meantime, we've set up a dedicated social media team that has focused on product promotion, special offers, and customer expansion.

Once we started with the launch of eCommerce, we proposed to the customer to vary the promotional strategy using the advertising tool offered by the different social platforms.

Social advertising is in fact a tool that, through the creation of advertisements on various social networks, allows you to create effective and performing campaigns, but only when they are addressed to a well-segmented audience, based on the needs of the customer.

We determined the target audience of the campaign in a very precise way, defining the age, gender, interests, location, demographics and behavior of all those people who love meat, a more heterogeneous audience than you might think.

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