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Chef seasons - S01 E01 - Spring 2015 – Walter Ferretto

1 monthStarted on 12.03.2015

Our first intervention for the chef involved three shooting sessions on the dishes that we carried out to complement his online portfolio with a unique and recognizable photographic identity.

At the beginning of our collaboration we needed to have a portfolio complete enough to be able to represent the client in all areas of the website. This is why we went to him in the months of March and April to photograph his entire plate portfolio and give a common line to the photographic equipment.

We have chosen a minimal style, in line with what the customer adopts in his dishes, taking up the creations both from the top and the cut, in order to have at least 3 different versions of each dish, always emphasizing the choreography. In fact, presentation is even more important when it comes to photographing food. The viewer has nothing but an image to get an idea. So, how the dish looks like is the first step to arouse the conviction that a dish is really tasty and appetizing as it appears in the photo.
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A starred restaurant with a tradition of over 20 years managed by the Ferretto family. Walter Ferretto carries out an author cuisine restaurant with great skill and skill, focusing not only on the heritage offered by the territory but also on hospitality and centrality of the customer.