A spray of gold - S01 E01 - State of fact – Antinè
The customer, who had taken advantage of the creation of the website, requested a restyling work, to reflect the spirit of his place in the web identity as well, a bistro that offers refined cuisine to a young audience, with a fresh and elegant style.
We gathered the team that we selected for this work and together we analyzed the current state of the website, an application that the customer had been made by us 4 years before. Its structure was still in a good state, so it was logic to go on with a restyling operation.
The previously active site was thoroughly analyzed, with the detection of the main usability and style issues. At the end of this phase, the department has drawn up a list of the areas on which to intervene, from the web layout to the graphics, which were too old and full of “seriousness”, for a brand that aimed at younger targets.
The proposal our team made to the customer involved the creation of a new website graphic design, with a brand new layout and a lighter interface. The customer needed to hit a young audience, which is why an analysis of tastes and preferences in this category was carried out, with the goal of creating a product that would perfectly meet the tastes of this kind of users.